Around the Net
How To Design Lead-Generating Web Content
- KISSmetrics, Thursday, November 10, 2011 4:02 PM
Don't overwhelm site visitors with information on landing pages. Sherice Jacob serves up 10 tips on building landing pages to generate converting leads. Jacob provides "proven lead generation boosters" that increase conversions and the site’s trust factor and authority to support query rankings in search engine results. The 10 tips include information on testing, white space, and the power of words.
