Major Broadcasters Ink Social Network Deal
Looking to raise their digital awareness with the rise of social media, 10 major local broadcast TV groups have made a long-term deal with ConnecTV, a free real-time social network.
ConnecTV allows viewers to interact with other fans watching the same program, while providing related content and promotions synced with programs being viewed. It will launch in early 2012.
As part of the commercial agreement, the broadcasters's local advertising inventory appear within ConnecTV. In addition, a number of the broadcasters have made an undisclosed investment in ConnecTV.
The broadcast groups include: Barrington Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations and Raycom Media.
These TV groups own 201 stations made up of ABC, CBS, FOX, NBC, CW and WB affiliates in 45 of the nation's top 50 markets. They cover 76 million TV homes.
Nine of the 10 broadcast groups had previously formed a digital TV venture named Pearl, which, as part of this partnership, which will look to expand the base of participating local broadcasters for ConnecTV.
Alan Frank, president and CEO of Post-Newsweek Stations, stated, on behalf of Pearl: "We looked long and hard for a partner that could create a compelling environment that would encourage, enhance and monetize [America's TV] dialogue, even during live programs including news coverage or sporting events -– and we found it at ConnecTV."
ConnecTV was founded by interactive television veterans Ian Aaron, former president of Gemstar-TV Guide and CEO of TVN Entertainment; Alan Moskowitz, former senior engineer at MobiTV and member of the founding engineering team at TiVo; and Stacy Jolna, former GM of TV Guide OnDemand (TV Guide SPOT) and chief programming officer and founding executive team member of TiVo.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Major Broadcasters Ink Social Network Deal"
Leave a Comment