Out To Launch

ComcastComcast launched a pair of TV spots yesterday promoting the benefits of its XFINITY cable versus satellite TV. And if you’ve ever had a pet that had to wear an annoying cone on its head, these ads have you empathizing with their predicament. A couple is about to watch a movie on “Date Night” when it starts raining, causing the man’s satellite dish to drop its signal. The woman thinks of better ways to occupy their time, but the satellite dish on the man’s head gets in the way and spoils the mood. Watch it here. “Stakeout” shows what not to do when trying to be inconspicuous. One cop is a “dishhead,” and when his partner tells him to duck, he hits his car horn, blowing his cover. See it here. Goodby, Silverstein & Partners created the campaign.

 

NYDeptOfHealthIt’s no secret that soda is full of empty calories and too much sugar, but I had no idea how much effort it took to work off one 20 oz drink. Try walking 3 miles -- from Manhattan’s Union Square to Brooklyn for New Yorkers. That’s the gist of the NYC Dept. of Health’s latest TV campaign for “Pouring on the Pounds.” Last year’s campaign showed a man drinking fat (it was gross) and now the man is trying to walk off the fat. The man begins in Union Square, and he walks until he reaches the Brooklyn Bridge, exhausted and winded. And that’s just a 20 oz soda. Imagine if he had dessert, too? See it here. The next ad, seen here, explains that a child who drinks one soda a day eats 50 pounds of sugar a year. bigMETHOD created the campaign.

 

Royal Canadian MintThe Royal Canadian Mint launched two spots to celebrate Canada’s National Parks and the Boreal Forrest coins. “Boreal” highlights the Boreal Forrest, Canada’s largest ecosystem, depicting the wealth of plant, water and animal life contained in the region. See it here. “Parks Canada” highlights the founding of the world’s first national parks system in Canada a century ago, illustrating what life was like for early Canadians. Watch it here. Y&R Toronto created the ads, produced by Crush.

 

ESPNESPN asked and Pittsburgh Steelers fans delivered. Think of this as the roaming gnome, but with a bright yellow towel. Steelers fans were asked to bring their Terrible Towels on vacation and submit video and pictures online to show that some Terrible Towels have more frequent flier miles than average travelers. Fans wave their towels proudly atop the Great Wall of China, Machu Picchu, Stonehenge, the Statue of Liberty and inside a shark cage. “IT’S NOT CRAZY, IT’S SPORTS,” closes the ad, seen here, and created by Wieden+Kennedy New York.

 

McDonaldsMcDonald’s French fries are good, but I haven’t had them in years. Reading “Fast Food Nation” tainted my love for them by telling me what they’re made of.  In “Fishing,” a young boy and his grandfather are fishing in a lake, and eating their McDonald’s lunch. When the boy decides to use a fry as fish bait, two businessmen and a cyclist jump off the dock to retrieve the fry. Soggy fries? I don’t think so. Why not grab the kid’s leftovers atop the cooler? See the ad here, created by Leo Burnett Chicago and produced by O Positive.

 

DroidThe latest ad for the Droid Razr reminds me of a Michael Bay movie: there’s action, explosions and no plot. A man is fed information by a young boy that sets him on a motorcycle chase to find an everything-proof car transporting precious cargo. The motorcyclist breaks into the vehicle and removes a large box. Back at an undisclosed location, he opens the box and finds a Droid Razr. They ship cargo like Sephora does: tiny products inside a huge box. See the ad here, created by mcgarrybowen and produced by Finger Music & Sound Design

 

CapriSunMess with the tuba and you get the sousaphone. Capri Sun's latest spot, "Sousaphone Simon" shows the consequences of “disrespecting the pouch” by dropping it in a band member’s tuba. The end result is, Simon becomes a sousaphone. Capri Sun packages are sensitive. See the ad here, mixed by Tom Jucarone of Sound Lounge.

 

Beetle AppRandom iPhone App of the week: Not only did Volkswagen Canada and Red Urban launch an online and outdoor campaign to promote the Beetle in Canada, they created an app that uses augmented reality to have a virtual Beetle interact with the outdoor and online ads. Cool stuff. The AR animations could be seen on billboards in Toronto’s Dundas Square and transit shelters throughout Vancouver and Toronto. Animations show the Beetle launching itself through billboards, jumping off  a ramp that “emerges” from the side of a building, and smashing through transit shelters after racing through a tunnel coming out from behind the shelter. The app is available for free in the App Store.

Recommend (1) Print RSS
  • NEW! Kmart 'Joes' Are Back This Holiday Season With 'Jingle Bellies'

    From ball-shaking to belly-shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking their junk; this year, the men have been eating heartily, giving them stomachs big enough to play Jingle Bells on. This time around, the men are wearing Joe ...
  • GolfNow Launches Premium Version Of App

    Random iPhone App of the week: GolfNow, a tee-time reservation and golf course technology platform, created a standard and premium version of its mobile app. Both versions use location services and Google Places to personalize tee time bookings by allowing golfers to search for courses in the area, and at ...
  • Regular Vodka Comes To Life As A Woman When Man Dumps It For VEEV Vodka

    VEEV, an Acai-berry-flavored vodka, is going after regular vodka brands with an amusing online video that portrays plain vodka as a spurned lover. A man returns home from a night out to find his woman sitting in the dark, waiting for him. The woman is old, Russian and peeling potatoes. ...
  • NEW! Salt-N-Pepa Push It Real Good In Latest Geico Ad

    Salt-N-Pepa and Spinderella reunite for Geico's "It's What You Do" campaign. The first ad from the campaign featured a group of teens in a horror movie making poor decisions. Salt-N-Pepa's iconic song, "Push It," takes on a more family-friendly meaning to illustrate to car owners that to save money, switching ...
  • NEW! Rob Lowe Has Wimpy Arms In Latest DirecTV Ad

    Don't make the garbage bag too heavy, because Rob Lowe is sporting some puny arms in the latest ad for DirecTV. And as a cable subscriber, scrawny-armed Rob Lowe is unable to watch his favorite sports and teams. Instead, he watches what's offered -- and the options aren't great. Regular ...
  • NEW! Amy Poehler Continues To Delight In Latest Old Navy Ad

    Old Navy has launched another amusing spot starring Amy Poehler. This time around, Poehler plays a pretentious hostess at a trendy restaurant who derives pleasure from rejecting patrons who try to snag a table sans reservations. In "No Reservations (About These Coats)," a stylish couple enter the hotspot eatery without a ...
  • NEW! Geico Launches Final 'Did You Know' Ad

    GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish requests a bit too literally. An excited man asks his genie for a million bucks but doesn't end up with money. Instead, he's surrounded by a ...
  • NEW! Skittles Rain On Trey Wingo For NFL Season Campaign

    This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey Wingo, a huge Skittles fan, was punked by good friend and NFL Live co-host Mark Schlereth. When the time was right, mounds and mounds of Skittles ...
  • NEW! Fitbit Launches First-Ever Ad Campaign

    I might be the only person not rocking a Fitbit nowadays. But after watching the brand's first-ever 60-second TV spot, that could change. The ad begins by following sporty men and women tracking typical running workouts. Things get extreme fast, with a man scaling a large boulder -- sans rope, ...
  • NEW! Turkish Airlines Sends Soccer Star On Epic Foodie Trip

    Turkish Airlines sent soccer sensations Lionel Messi and Didier Drogba on a foodie's dream vacation. Where do I sign up? "Drogba vs Messi Epic Food" is a follow-up video to "Selfie Shootout," which starred Messi and Kobe Bryant traveling the world to take selfies in exotic places.  This ad begins ...
>> Out to Launch Archives