Out To Launch

ComcastComcast launched a pair of TV spots yesterday promoting the benefits of its XFINITY cable versus satellite TV. And if you’ve ever had a pet that had to wear an annoying cone on its head, these ads have you empathizing with their predicament. A couple is about to watch a movie on “Date Night” when it starts raining, causing the man’s satellite dish to drop its signal. The woman thinks of better ways to occupy their time, but the satellite dish on the man’s head gets in the way and spoils the mood. Watch it here. “Stakeout” shows what not to do when trying to be inconspicuous. One cop is a “dishhead,” and when his partner tells him to duck, he hits his car horn, blowing his cover. See it here. Goodby, Silverstein & Partners created the campaign.

 

NYDeptOfHealthIt’s no secret that soda is full of empty calories and too much sugar, but I had no idea how much effort it took to work off one 20 oz drink. Try walking 3 miles -- from Manhattan’s Union Square to Brooklyn for New Yorkers. That’s the gist of the NYC Dept. of Health’s latest TV campaign for “Pouring on the Pounds.” Last year’s campaign showed a man drinking fat (it was gross) and now the man is trying to walk off the fat. The man begins in Union Square, and he walks until he reaches the Brooklyn Bridge, exhausted and winded. And that’s just a 20 oz soda. Imagine if he had dessert, too? See it here. The next ad, seen here, explains that a child who drinks one soda a day eats 50 pounds of sugar a year. bigMETHOD created the campaign.

 

Royal Canadian MintThe Royal Canadian Mint launched two spots to celebrate Canada’s National Parks and the Boreal Forrest coins. “Boreal” highlights the Boreal Forrest, Canada’s largest ecosystem, depicting the wealth of plant, water and animal life contained in the region. See it here. “Parks Canada” highlights the founding of the world’s first national parks system in Canada a century ago, illustrating what life was like for early Canadians. Watch it here. Y&R Toronto created the ads, produced by Crush.

 

ESPNESPN asked and Pittsburgh Steelers fans delivered. Think of this as the roaming gnome, but with a bright yellow towel. Steelers fans were asked to bring their Terrible Towels on vacation and submit video and pictures online to show that some Terrible Towels have more frequent flier miles than average travelers. Fans wave their towels proudly atop the Great Wall of China, Machu Picchu, Stonehenge, the Statue of Liberty and inside a shark cage. “IT’S NOT CRAZY, IT’S SPORTS,” closes the ad, seen here, and created by Wieden+Kennedy New York.

 

McDonaldsMcDonald’s French fries are good, but I haven’t had them in years. Reading “Fast Food Nation” tainted my love for them by telling me what they’re made of.  In “Fishing,” a young boy and his grandfather are fishing in a lake, and eating their McDonald’s lunch. When the boy decides to use a fry as fish bait, two businessmen and a cyclist jump off the dock to retrieve the fry. Soggy fries? I don’t think so. Why not grab the kid’s leftovers atop the cooler? See the ad here, created by Leo Burnett Chicago and produced by O Positive.

 

DroidThe latest ad for the Droid Razr reminds me of a Michael Bay movie: there’s action, explosions and no plot. A man is fed information by a young boy that sets him on a motorcycle chase to find an everything-proof car transporting precious cargo. The motorcyclist breaks into the vehicle and removes a large box. Back at an undisclosed location, he opens the box and finds a Droid Razr. They ship cargo like Sephora does: tiny products inside a huge box. See the ad here, created by mcgarrybowen and produced by Finger Music & Sound Design

 

CapriSunMess with the tuba and you get the sousaphone. Capri Sun's latest spot, "Sousaphone Simon" shows the consequences of “disrespecting the pouch” by dropping it in a band member’s tuba. The end result is, Simon becomes a sousaphone. Capri Sun packages are sensitive. See the ad here, mixed by Tom Jucarone of Sound Lounge.

 

Beetle AppRandom iPhone App of the week: Not only did Volkswagen Canada and Red Urban launch an online and outdoor campaign to promote the Beetle in Canada, they created an app that uses augmented reality to have a virtual Beetle interact with the outdoor and online ads. Cool stuff. The AR animations could be seen on billboards in Toronto’s Dundas Square and transit shelters throughout Vancouver and Toronto. Animations show the Beetle launching itself through billboards, jumping off  a ramp that “emerges” from the side of a building, and smashing through transit shelters after racing through a tunnel coming out from behind the shelter. The app is available for free in the App Store.

Recommend (1) Print RSS
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
  • NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser

    The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident sports some big guns. When the clock strikes in town, each resident drops everything and heads outside. Men and women alike have biceps the size of ...
  • NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad

    I wonder if the full ad will involve a football to the face? Too obvious? Snickers released a teaser video of its upcoming Super Bowl ad, airing in the first quarter of the big game. Continuing with the brand's "You're not you when you're hungry" theme, the ad takes place in ...
  • 'Five Minutes' Game Combines Zombie Apocalypse With Product Placement

    Desktop PC users and zombie fans, get ready to play FIVE MINUTES, a live-action game that combines the zombie apocalypse and product placement. Players meet John, a man fighting for his life following a run-in with fast zombies. No walkers here. The game is based on the notion that the ...
  • Small Donations Make Big Difference For Best Friends Animal Society

    Even a small donation can help save animals from death in America's shelters. Best Friends Animal Society, a national animal welfare organization, illustrates how a donation can mean life or death for dogs and cats in shelters. The adorable animals -- and the spot shows plenty of cuties -- are ...
  • Sad Clown Encourages Cubicle Dwellers To Pursue Their Small Business Dreams

    It's not every day that you see a seven-foot-tall sad clown with a good voice singing alone in an empty office about working in corporate America. Puddles the Clown (of the band Puddles Pity Party) sings "Keep on the corporate side of life" to the tune of "Keep on the ...
  • Retina Calc App Helps Designers Calculate Screen Resolutions

    Random iPhone App of the week: Show+Tell launched Retina Calc, an app that helps designers calculate ideal screen resolutions and viewing distances for large-format digital displays. When users enter the dimensions of a planned digital display along with the average viewing distance, the app calculates what the optimal screen resolution ...
  • NEW! M&M's Crispy Candies Are Back, Yellow Tells All 'Fans'

    M&M'S in their crispy form are back after a decade off the shelves. That makes me feel better, since I don't remember ever having crispy M&M's before. To help spread the word, Red and Yellow M&M's star in a 15-second TV spot informing "fans" of the candy comeback. The twist: ...
  • NEW! Toronto Crime Stoppers Launches 'Cookin' With Molly' PSA

    Toronto Crime Stoppers has launched a public service campaign to educate recreational or party drug users about MDMA, a/k/a. ecstasy or Molly. "Cookin' With Molly" is a cooking show where the host cooks a batch of Molly in his garage. The man describes each step and ingredient used before crushing the ...
  • NEW! Juicy Fruit Chewers Communicate Via Armpit Farts, Zipper Noises

    Why talk and chew gum when you can chew gum and speak using armpit farts? That's the gist of one of Juicy Fruit's new ads, the brand's first TV spots in more than a decade. The brand's tagline, "so sweet you can't help but chew," gives two men in a ...
>> Out to Launch Archives