Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose — a model, deejay and judge on a TV show Smirnoff sponsors, “Master of the Mix” on BET.
In one commercial, a female voice is heard saying: “I might choose Fluffed. Then again, I might choose Whipped. Either way, you never felt this good.”t