BP Pays $30 Million For Gulf Seafood Effort
A three-year, $30 million strategy funded by BP aims to restore the Gulf seafood's reputation, which was wounded by the 2010 oil spill. The campaign will start with television commercials in the first quarter next year, plus print advertisements showing crawfish and blue crabs splashing around in clear water. Billboards will be featured along highways in Louisiana, with portraits of chefs and fishermen encouraging consumers with catchphrases like, “Put the ‘bon' in ‘bon appetit.' ”
“You're going to see a call to action with everything we do,” said George Graham, CEO of the Graham Group, a Lafayette, La.-based advertising agency spearheading the campaign. “We're going to encourage consumers to ask for local seafood by name and check the labels.”
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