Out to Launch

Goodbye, Vampire Weekend and hello, Brakes. Tommy Hilfiger launched its holiday TV campaign today, called “Holiday Par-tay,” a follow-up to last year’s “Feast-us Interruptus.” The family remains the same, but the indie rock music used has changed. Gone is last year’s “Holiday” by Vampire Weekend, replaced with “All Night Disco Party” by Brakes. Unlike last year’s festivities, which took place outdoors, we’re invited inside the Hilfiger’s Casá Nobiliùs Maisõn-us for a holiday par-tay that involves a lot of plaid, a disco ball, shirtless men and cowbell (my favorite part). The carousing comes to an abrupt halt when the house loses power. It wasn’t a winter storm that caused the outage but the family’s adorable basset hound, pulling a plug. See the ad here, created by Laird+Partners.

 

Macy'sRaging female teenage hormones are trapped inside grown men’s bodies in a TV ad for Macy’s Black Friday extravaganza. The ad takes the Bieber-fever craze, runs with it and nails it. “Screamers,” stars the Biebs en route to Macy’s for its Black Friday midnight opening. Biebs asks his driver a question… and he screams like a girl. Biebs asks two stockmen a question and they go nuts, screaming and jumping. My favorite part is when Bieber touches the arm of one employee, causing the man to scream, jump and touch the part of his arm that Bieber touched. Hysterical. The ad promotes Bieber’s limited-edition fragrance gift set, Someday. For every set sold, Macy’s will donate $2 to the Make-A-Wish foundation. See the ad here, created by JWT New York.

 

FiatIt’s sleek, sexy and seductive. Are we referring to the car or the woman? Fiat launched “Seduction,” an online video promoting the launch of its Fiat 500 Abarth. It’s early morning and a man, walking down the street with his latte in hand, checks out a woman who’s adjusting her shoe. She catches him doing so, slaps him across the face, and lays into him, in Italian. Next comes the emotional roller coaster of a man unable to think clearly, and a woman seducing him with latte foam. When he regains his composure, there’s no woman in sight, just a Fiat 500 Abarth that happens to be the same color as the woman’s dress. And her neck tattoo? It’s the car’s logo. “You’ll never forget the first time you see one,” closes the video, seen here, and created by The Richards Group.

 

HardeesHardee’s launched a TV spot promoting its hand-breaded buffalo chicken tenders. “Basketball” proves that not everything that’s handmade is better. A guy meets his friends for a game of hoops, wearing basketball shoes made from cardboard and bed springs. He attempts a shot and misses, prompting the voiceover to say: “Not everything made by hand is as good as Hand-Breaded Buffalo Chicken Tenders. And that’s just the way it is.” Watch it here, created by David&Goliath.

 

Black Friday AppRandom iPad App of the week: Catalogue by TheFind makes shopping on Black Friday a little less stressful. The app’s goal is to digitize catalogs, all accessible in one place. Users can browse catalogs, sorting by the type of item desired, like women’s shoes. All shoes from all catalogs are viewed at once, and purchases can be made from inside the app, created by Appency. Prepping for Black Friday, circulars from Toys R Us, BestBuy, Sears and others can be found in the app, available for free in the App Store.

Recommend
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
  • NEW! Moet Debuts First Global Digital Spot

    Moet & Chandon launched its first global digital spot, targeting Millennials that like to have a good time. "L'ascenseur (the elevator,)" showcases Nectar Imperial Rose as the drink of choice when going big on a night out. The video begins with images from the Moet Maison in Epernay, France. After ...
  • NEW! Phillips 66 Is Fiber For Your Engine

    Venables Bell & Partners launched a pair of comical ads for The Phillips 66 Company. In "Professional Demonstration," a man who is good at everything explains the benefits of using Phillips 66 gas. It's like fiber for a car's engine. And viewers should trust this man's advice, since he's a ...
  • The Speaking Exchange Pairs Senior Citizens With Brazilian Students Learning English

    What a sweet story about technology and how it connects different generations and people from different countries. CNA Language School in Brazil created a digital tool for its students looking to practice speaking English. The Speaking Exchange project connected the students in Brazil with Americans living at the Windsor Park ...
  • Fart Code App Lets Users Break Down Sounds And Smells... In Name Of Science

    Random iPhone App of the week: Farts do talk, but what are they saying? Find out with the Fart Code app. Created by GS&P BETA Group, the in-house developers at Goodby Silverstein & Partners, the app promotes kid's health education. Time to get smart from your fart. Once downloaded, the ...
  • Naked Dancers Promote VH1 Series, 'Dating Naked'

    This is more flesh mob than flash mob. To celebrate International Nude Day and the upcoming VH1 series, "Dating Naked," a series of naked couples surprised folks in downtown Los Angeles by performing a choreographed dance routine to "I'm Just Wild about Harry." The video was filmed in one take ...
  • Summer Is Vegas Season

    We've all heard of Christmas in July, but what about summertime as "Vegas Season?" That's exactly how Las Vegas is branded in a trio of TV ads encouraging a summer trip full of naughty or nice elements. In "Vegas Music," two friends shopping complain that a certain type of music ...
  • NEW! Benjamin Moore Creates 400-Pound Wooden Yo-Yo

    To promote Benjamin Moore's Arborcoat Stain that helps make old wood look new, The Martin Agency created a self-proclaimed world's largest wooden yo-yo out of old deck wood. A Duncan-sponsored yo-yo expert was on-site to help out with the logistics of building the 6' 2" yo-yo, weighing in at almost ...
  • NEW! Derek Jeter Gets 'RE2PECT' From Baseball Fans And Rivals

    Even this Mets fan got chills watching Jordan Brand's 90-second tribute to Derek Jeter. Airing during the All-Star Game, the ad celebrates the career of the beloved Yankees shortstop, who earns respect from present and past teammates, famous fans, everyday fans and rival players. As Jeter steps up to the ...
>> Out to Launch Archives