Retails Stock 3D TVs, More Content Expected
Although there have been some weak overall TV sales activity of late, retailers are continuing to stock more 3D TVs in the third quarter. Why? The expectation is that more 3D TV content is coming.
Shipments of 3D LCD TV panels reached 6.6 million units in third-quarter 2011 -- a 27% rise, per NPD DisplaySearch. Although 3D TV remains a small segment of the overall flat-screen global television set base -- projected to have a 10% share by year's end -- it represents 27% of overall TV manufacturing sales revenues.
NPD DisplaySearch expects another strong growth period for 3D TVs in the fourth quarter, up 30%. Estimates are that 3D TVs will reach 21.5 million units in 2011.
David Hsieh, vice president, Greater China Market for NPD DisplaySearch, stated: "While there are still many questions about the lack of 3D content and services, as well as end-users' needs, LCD TV panel makers have been strongly promoting 3D through lower prices and the introduction of new, cost-effective technologies."
Analysts believe the rising levels of 3D TV penetration may lead to more content availability.
Looking to the future, estimates are that 3D TVs will ship more than 1.5 million per quarter from second-quarter 2012 onward. This would be up from 250,000 units in third-quarter 2011.
Overall, DisplaySearch says the total TV market shipments were up 3.7% on year in third-quarter 2011 to 62 million units -- a 12% increase from second-quarter 2011.
Recent MediaDailyNews Articles
-
Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
While it’s not quite the out-of-home equivalent of the online industry’s real-time trading systems, outdoor media ... -
Networks Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Media Storm Inks Ad Buying Deal With Videology May 20, 1:55 p.m.
Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ...
Be the first to comment on "Retails Stock 3D TVs, More Content Expected"
Leave a Comment