Talking up TV turkey.. and floats

Talking turkey has always been a consistent theme on TV.
The Macy’s Thanksgiving Day Parade -- which has aired both on NBC and CBS for decades -- has remained fairly consistent in terms of TV audiences over the last two decades pulling in around 30 million viewers, this according to Nielsen.
The event peaked in 1993 at 31.1 million viewers. But considering that 29.6 million people watched in 2010, this makes it one of the most stable of big annual TV events. Last year's event actually climbed of 3% over 2009 and 12% from 2000.
What has changed? The composition of viewers. In 1991, the biggest share of viewers cam from young people 2-17, a 27% share. Now, in 2010, the largest viewer group -- 25% -- went to those 50 to 64 year olds.