Kids Watching More TV

The Wall Street Journal, Wednesday, November 30, 2011 10:30 AM
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More preteen children are watching television this fall than last, according to new data from TV-ratings firm Nielsen, raising questions about Viacom Inc.'s contention that a glitch has caused the sharp drop in its Nickelodeon channel's audience. So far this TV season through Nov. 20, an average of 5.8 million children between the ages of two and 11 have been watching television at any given minute, including broadcast and cable and live and recorded TV, Nielsen says. That is 1.7% higher than a year earlier.

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