CMO Study: Consumers Expect Experiences, Savings, Games, Etc. From Socially Connected Brands

Consumers are "positively engaged" and "highly loyal" to the brands they choose to follow and "like" on social networking sites like Facebook, Twitter, LinkedIn and others, but they also have "high expectations" that brands should offer them unique experiences, savings, promotions, games and other incremental elements as part of their social experiences, according to findings of "Variance in the Social Brand Experience" study, released this morning by the Chief Marketing Officer Council.

According to the 1,300-plus consumers surveyed online, consumers have the following expectations for social media connected brands:

* Be eligible for exclusive offers (67%)

* Have the opportunity to interact with other customers who share a consumer's own experiences (60%)

* Gain access to games and contests (65%)

 

1 comment about "CMO Study: Consumers Expect Experiences, Savings, Games, Etc. From Socially Connected Brands".
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  1. Jim Dugan from PipPops LLC, December 10, 2011 at 5:41 a.m.

    What "unique experience" did the consumers who were surveyed get?

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