• by Laurie Sullivan  @lauriesullivan, December 14, 2011

Digital publishing company SAY Media said Wednesday it acquired ReadWriteWeb. Founder and editor-in-chief Richard MacManus will stay on to expand the company's editorial team. Dan Frommer will serve as editor-at-large.

Earlier this month, SAY Media unveiled a platform that identifies individuals on the company's network who have stopped regularly consuming live television and then targets ads to them online. Working with Quantcast, the offering pulls together online and offline data to give advertisers insight into behavioral changes for video and television consumption.