Sears Holdings Launches Vacation Program
Sears Holdings is partnering with International Cruise & Excursions, Inc. to launch Sears Vacations, a full-service leisure and travel program designed exclusively for Sears customers.
Sears Vacations will provide customers with the opportunity to opt-in to receive exclusive offers and values on travel and vacation packages primarily through an online platform. Sears Vacations is designed to appeal to a broad demographic of family-centric customers.
The service launches in the first quarter of 2012, just in time to target customers who are planning their trips for spring breaks, a popular vacation time across many demographics.
Sears is not the first department store to venture into the travel business. JCPenney launched a nationwide travel program in 1987. Regional department store Boscov’s Department Store has run a separate travel department for 37 years. The Reading, Penn.-based company has stores throughout Pennsylvania, Delaware, Maryland, New York and New Jersey and also operates a travel website.
ICE, a global leader in travel based membership and loyalty rewards programs, partnered with TravelBlox LLC., a Chicago-based company specializing in customized online vacation solutions, to introduce the Sears Vacations concept. ICE will design, implement and manage the web-based platform for Sears Vacations, while also providing travel fulfillment and customer support through its client services center located in Scottsdale, Ariz. and its supporting global offices.
Sears Vacations will be merchandised and marketed by ICE through all Sears authorized touch points, including retail stores, partnerships with Sears' licensed business partners and Sears.com.
The program will be geared toward the value-oriented Sears customer, said ICE President and CEO John Rowley.
"Sears is an iconic brand with strong customer loyalty,” Rowley said in a release. “Sears Vacations aligns perfectly to Sears' history of providing customers attractive, valuable, high-quality products and services.”
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Sears Holdings Launches Vacation Program"
Leave a Comment