The M&M's brand will air a new, 30-second commercial during the first quarter of Super Bowl XLVI, parent Mars Chocolate North America has announced.
M&M's had one previous Super Bowl ad. However, for the past two years, Mars has featured Snickers, with its "You're Not You When You're Hungry" campaign, in its Super Bowl commercials.
Mars says it will provide more details about the new M&M's ad in January. --Karlene Lukovitz