2011 was a profitable year for brands.
In the beginning of the year, many of their approaches to connecting with Millennials were similar to the way some American tourists go to foreign countries and speak English to the locals, not understanding why they cannot communicate. However, as the year moved forward, so did their knowledge about Millennials.
At some point between the birth of “The Hangover Part II” and Google +, brands uncovered the sacred Rosetta Stone to our Millennial language and began to not only translate, but connect with us in our own language. They recognized all of the new technologies and platforms for establishing connections with Millennials, and began to get their feet wet in the SEE (as in did you see this and/or did you see that) of opportunities.
2012 has the potential to make brands even wealthier.
If brands take the right steps, they will achieve great wealth in the coming year; wealth as Millennials perceive it, a richness beyond tangible items and wallet size that results in relationships and experiences. Now that brands have seen what is possible, they must switch from being passive to being active participants and actually invest in the new connections they made…with Millennials.
This is important now because Millennials will have an impact on your top and bottom lines. Millennials:
Some musings for brands on obtaining said wealth through investment:
Good luck investing in 2012!