• How To Engage And Educate Millennials On Your Brand
    With so many companies to choose from, millennials have unlimited options when it comes to selecting a brand to remain loyal to. While this generation is one of the most devoted, they are also one of the most discerning. Millennials can be a brand's best ally, or their downfall, so finding a way to engage and educate them makes it easier to closely identify with your message, and connect with your brand's core values. Here are some of my tips on how to not only engage millennials, but empower them to be an advocate for your brand.
  • How Millennials Will Choose The Next President
    Millennials may soon surpass Baby Boomers as the largest generational voting bloc, but myriad surveys and reports suggest that Gen Y isn't all that interested in or particularly engaged with politics these days, even as the presidential primary season heats up. While the so-called youth vote played a deciding role in electing and re-electing President Barak Obama in 2008 and 2012, respectively, Millennials' enthusiasm for political change seems to have waned in recent years, with less than a quarter of them going to the mid-term polls in 2014.
  • What If The Very People You Need to Connect With Have Trust Issues?
    Marketers know millennials are essential for a brand's future success. To put it into perspective, according to Brookings Institution, by the year 2020, one in three people will be categorized as a millennial.
  • Hashflags: How Brands Join You
    Out of the 645 million registered Twitter accounts, it's no surprise that more than 37% of the Twitter population is comprised of millennials, as Sprout Social reports. If you are a millennial Twitter user like me, you use the social outlet to not only create conversations with your followers, but also - and more importantly - to join the conversations of trending and popular events.
  • Engaging A Generation Of Visual Buyers
    We've heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it's unfair to lump them together so readily.
  • Millennials' And Teens' Top 10 Favorite Apps
    According to our most recent monthly survey, 89% of 13-33 year olds own a smartphone. When we ask them to tell us which device they own is the one they can't live without, 55% say smartphone, a number that is even higher for 21-29 year olds. It is well known that young consumers are hooked on their devices. They told us they look at their phones an average 13 times per hour, and 65% consider their phone their lifeline to the world.
  • How To Engage Millennials On Mobile Devices
    Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com. With over 1.6 million apps currently, per Statista, the app space is becoming more and more competitive each and every day. While organically capturing one new user is difficult in its own right, creating a mobile experience that will keep the millennial consumer ...
  • Video Killed The TV Star
    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale of a radio star who is no longer relevant because he/she hasn't been able to make the transition to video.
  • Millennials & Teens Sound Off: What Would Make Them Eat At McDonald's
    There have been endless articles, news stories, and think pieces about McDonald's Millennial problem, often theorizing why the next generation of consumers is eschewing the iconic golden arches. So we decided to go straight to the source, and just ask Millennials and teens what it would take to get them to eat at McDonald's more often.
  • Do Brands Influence Millennials or Do Millennials Influence Brands?
    Millennials have changed the rules of influence. They have created and become their own celebrities, role models and icons. And every social network platform that pops up breeds a new set of stars. From YouTube and Vine to Twitter and Snapchat, anyone with a smartphone can create and become anything they want.
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