In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present. Over the last decade, TV has changed drastically with the arrival of digital, especially digital video. Now that consumers have the choice as to whether to watch programming on a linear TV set, or through a mobile device, or via streaming with the emergence of sites like Netflix and Hulu, there are many more options than there were just 10 years ago.
Messaging apps are now officially bigger than social media, particularly with millennials. While young people talking to one another is nothing new, the reality is that more and more millennials aren't talking to one another: they're talking to branded chatbots.
There are many aspects of the 2016 election cycle that make it one for the books. Candidates' personalities and personal lives aside, digital, social and TV are once again playing a huge role in shaping the way voters-especially millennials-think and share their opinions about the election.
At this point, less than one in ten 13-33-year-olds says they are buying newspapers each month, and only 4% are paying for online news site access-but that doesn't mean they aren't interested in the news. Our monthly survey revealed that 69% of 13-33-year-olds follow the news some or all of the time-and the top reason they do is because they like to be informed and in the know.
The Republican and Democratic presidential candidates will spend parts of the next month trying to convince voters they share their religious convictions and commitment. Church visits and prayer meetings will become more frequent in the home stretch of the election.
Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily lives and staying connected to the world around them. The most recent wave of the Hispanic Millennial Project provides an in-depth view into the social media and mobile lives of Hispanic Millennials. While they are heavy users of technology, they still show significant differences in social and mobile behavior with big implications for marketers trying to engage with them.
Parents of Gen Xers used to let youngsters run outside and play the day away unsupervised. Then you had helicopter parents rigorously scheduling their kids' free time and shadowing them through it all. Now, Millennials are becoming parents. And while they want to provide their kids more unstructured playtime than their Boomer parents afforded them, that helicopter connection seems to be reappearing with a social media technology assist: FaceTime. This is swiftly becoming a core Millennial parenting tool and a behavior marketers must understand.
Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations' saggy-old butts. That's because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they're living their best lives.
Who doesn't want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday?
In our recent monthly survey on entertainment, we looked into young consumers' spending on everything from TV to the written word, asking them "In an average month, which of the following forms of entertainment do you spend money on?" Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries. Here are three stats that illustrate their entertainment revolution: