With the proliferation of fake news in real news cycles and the advent of alternative facts as actual facts, there's little wonder that trust is in short supply these days. When it comes to formerly stalwart institutions such as media, government and business, untangling the Gordian knot of what's legitimate and what isn't has become such a chore that giving into the undertow of a questionable new world order or living in a perpetual state of doubt appear to be the only viable options-save for losing one's mind altogether.
Connect millennial sports fans with authentic content on platforms where they are already watching and engaging. That means meeting them on their screens. On the social platforms that they are already using, whether that YouTube or Facebook or somewhere else. With content that they want to share with their friends, family and the rest of their network.
Creativity, aesthetic design, functionality, and innovation are all essential elements of the mobile-ad unit that will hold Mobile Prodigies' attention, earn their loyalty, and drive business for brands and marketers in years to come. These may seem like age-old universal truths, yet consumers tell us that the industry is missing the mark when it comes to mobile and we still have an obligation to deliver on these traditional marketing promises - more than ever if we seek to connect with the modern Mobile Prodigy.
Young consumers today have a shifting definition of luxury, and luxury brands are facing an uphill battle with these young consumers, who don't automatically think a high-end heritage brand is cool because it has a high price tag and often value travel and experiences over costly jewelry, shoes, and bags.
Much has been written about the rise of the millennials and how their attitudes, preferences and behaviors are permeating today's workplace. But what about the impact they are having on management itself - both the physical and metaphysical aspects of business management? Influence can be a two-way street and we're starting to see the millennial generation's influence play out in some profound ways.
We know the following truths about Millennials: They are the most highly educated generation. They are digitally savvy. They work to live.
Since the baby boom generation debuted following the return of tens of thousands of Americans from military service in World War II, each succeeding generation has eventually been tagged with its own catchy nickname: Gen X was the group that followed the boomers, with its members now ranging from their mid-30s to early 50s. The newest demographic group is Gen Z, whose members are college age-from 18 to 21.
Since time immemorial, the olds have had an annoying habit of co-opting words and phrases created and used by the young'uns, then adding those once-secret words and phrases into their daily lexicons, lotsa times in advertising. Whether it was triggered by a Paleolithic "cool mom" copycatting her sullen teenaged daughter's cave drawings or grandparents posting their own selfies and #TBT pics on the Book of Faces, the thrill and utility of having a language of one's own is greatly diminished for young people, it seems, as soon as older generations (or marketers) get their hands on it.
Every year, "Oxford Dictionary" chooses a word or expression to reflect the mood and general interests of society. In 2015, a pictogram was chosen for the first time, the "face with tears of joy" emoji.
As 2017 brings a new calendar year and a whole host of resolutions for many, the industry is looking for predictions and trends to sink its teeth into. With many different formats, what should we expect from content consumption in 2017?