Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily lives and staying connected to the world around them. The most recent wave of the Hispanic Millennial Project provides an in-depth view into the social media and mobile lives of Hispanic Millennials. While they are heavy users of technology, they still show significant differences in social and mobile behavior with big implications for marketers trying to engage with them.
Parents of Gen Xers used to let youngsters run outside and play the day away unsupervised. Then you had helicopter parents rigorously scheduling their kids' free time and shadowing them through it all. Now, Millennials are becoming parents. And while they want to provide their kids more unstructured playtime than their Boomer parents afforded them, that helicopter connection seems to be reappearing with a social media technology assist: FaceTime. This is swiftly becoming a core Millennial parenting tool and a behavior marketers must understand.
Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations' saggy-old butts. That's because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they're living their best lives.
Who doesn't want to have Taylor Swift-inspired #squadgoals? Or to throw up a #TBT photo on a Thursday?
In our recent monthly survey on entertainment, we looked into young consumers' spending on everything from TV to the written word, asking them "In an average month, which of the following forms of entertainment do you spend money on?" Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries. Here are three stats that illustrate their entertainment revolution:
There has been a lot of talk about Millennials embracing mobile payment. Last month, Chuck Martin published an article in MediaPost's MobileShopTalk about consumers being slow to adopt mobile wallet use.
Just the other day, apropos nothing in particular, my 9-year-old son declared, "All old people are crazy." After I put down my walking stick and took a hearty sip from my glass of Metamucil, I asked my kid to elaborate.
Millennials are savvier than any generation that came before them. And, at 80 million strong, they own a collective $200 billion in annual buying power, according to Forbes.
The millennial generation is now the largest generation with the greatest combined purchasing power in history, which makes this demographic a force to be reckoned with - and important to understand. At a recent industry conference, numerous panels and conversations were focused on cracking the code to millennials and advertising products and services to them. Multiple executives named workplace snacks, lax work environments, casual dress codes and social media-driven projects as the winning factors to convincing millennials to choose a company and join a workplace.
The semi-acculturated Latina Millennial persona is called Rebecca Raices. She is the "Heritage Homemaker" who is an emotion-based shopper. Her levels of comfort and immersion with broader American society sparks a strong desire to reconnect with her Hispanic roots. Food is the most meaningful access to that nostalgia.