• What Millennials Will Be Giving Their Valentines: Their Top 15 Gifts
    Brands have been gearing up their heart-filled marketing and filling shelves with red and pink. Millennials tend to make light of the holiday, which many of them think is overrated. But that doesn't mean they ignore it: 44% of 13 - 33 year olds, 50% of 18 - 33 year olds, and 60% of 30 - 33 year olds say they are giving someone a gift this Valentine's Day. Significant other/spouse, Mom, and friends are at the top of the list of those they're giving gifts to. (Sorry, Dad.)
  • A Golden Year For Super Bowl 50 And Digital Media
    If you're one of the 114 million people who watched Super Bowl XLIX on TV last year, you'll likely be doing the same for Super Bowl 50. But this year, a new sheriff is in town: The cord-cutter, aka the person who refuses to pay $150 a month for cable TV. CBS clearly recognized this trend a few years back when it began streaming the event live online.
  • From Auto To Finance, How To Better Target Millennial Consumers
    Tailoring your messaging to serve a specific audience is crucial for a successful marketing campaign. In 2016, marketers remain as focused as ever on millennials, spending four times more to reach them compared to any other demographic. But how to maximize engagement and ensure ad spending is effective? Research shows marketers should consider targeting individual specific groups of millennials to better reach their audience - groups that may be underserved by broad strategies that don't make the best use of available data.
  • 5 Things You Need To Know About Millennials And Travel
    When it comes to business and leisure travel, Millennials are a generation on the move. Numerous studies have shown that compared to older travelers, those ages 18 to 30 go on more trips per year (whether for work or play), seek unique, authentic travel experiences, and are more demanding about the amenities they expect both en route and at their desired travel destinations.
  • Millennials' Wealth Wave: When It Arrives, Will Your Brand Be Ready?
    At a recent NYC Luxury Marketing Council meeting, Linda Ong, CEO of TruthCo., an omnichannel branding firm, said: "In 2017, Millennials will eclipse Baby Boomers in luxury spending." Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor how to make sure your brand gets its fair share of that future luxury spending.
  • Millennial Females Reveal Their Biggest Passions Right Now
    Millennial females are a generation of women more educated than their male counterparts, beginning to even out the wage gap, and bringing a different set of expectations to the brands they buy, and the media they consume. They are without a doubt a powerful group of consumers, regardless of their life stage.
  • 3 Business Lessons From Recent College Protests
    Business leaders need to pay attention to the series of student protests shaking up American college campuses. Last month, students at the University of Missouri protested racism on and off campus (and the school's lack of response to it), and it led to the university president and the chancellor stepping down. (The breaking point came when the football team threatened to boycott a game-an action that would have had PR and financial consequences.)
  • And The 2015 Millenny Award Goes To ...
    Some peeps (and by some peeps I mean mostly the olds, obvs) like to say that Millennials are a generation that's been raised to believe that each and every one of them deserve a prize just for, well, being present. But who can blame them? Millennials' Gen X and Baby Boomer parents basically invented the parenting technique known as the Overprotective Helicopter Coddle, so it shouldn't be a surprise to older generations that some members of Gen Y have come to expect special recognition-even if it's sometimes unwarranted.
  • A Good Experience: The Holiday Gift That Keeps On Giving
    It's no secret that millennials are a huge consumer segment. Eighty million strong and growing, they make up 25% of the U.S. population and wield a direct buying power of more than $1 trillion. And during the holidays - a time when brands are fighting hand over omnichannel fist to claim their spot on Mom's shopping list - the smartest move is to follow the golden rule of marketing: Know thy audience.
  • 3 Rules For Winning Digital Content
    We're always on the look out for digital marketing wins and mistakes, tools to update your mobile/social plans, and the things you should know to stay on top of marketing on specific platforms. Today, we're taking a step back, processing all we know about reaching young consumers online and on mobile, and giving you three overall rules you should follow to win digital marketing.
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