• Video Killed The TV Star
    In 1979, the Buggles song, "Video Killed the Radio Star," topped the charts in 16 countries around the world. The song tells the tale of a radio star who is no longer relevant because he/she hasn't been able to make the transition to video.
  • Millennials & Teens Sound Off: What Would Make Them Eat At McDonald's
    There have been endless articles, news stories, and think pieces about McDonald's Millennial problem, often theorizing why the next generation of consumers is eschewing the iconic golden arches. So we decided to go straight to the source, and just ask Millennials and teens what it would take to get them to eat at McDonald's more often.
  • Do Brands Influence Millennials or Do Millennials Influence Brands?
    Millennials have changed the rules of influence. They have created and become their own celebrities, role models and icons. And every social network platform that pops up breeds a new set of stars. From YouTube and Vine to Twitter and Snapchat, anyone with a smartphone can create and become anything they want.
  • Millennials And Video: How To Engage The New Type Of Viewer
    As marketing continues to evolve and develop alongside social media avenues that are being created and popularized, what remains constant is how millennials engage with the video marketplace. With 2015 well on its way, there has been continued focus on Internet usage, as well as media consumption, especially in the millennial age bracket.
  • The Millennial Instagrammer #nofilter
    Instagram. What are some words that come to mind when you think about it? Perhaps "photos, friends, quick, easy, streamlined, visual, lifestyle, entertaining, app, or social might be a few. This photo sharing app was created by Kevin Systrom and Mike Krieger, and was launched in October of 2010. The application rapidly gained popularity, with over 100 million active users as of April 2012, at which point Facebook decided to acquire them for $1 billion. Instagram continued to grow following the acquisition, reaching 200 million active users as of March 2014, and over 300 million only nine months later in ...
  • Movie Marketing In The Age Of Millennials
    For decades, Hollywood studios thought of the world in terms of two screens: the big ones in movie theaters, and the smaller TV screens in people's homes, the latter serving to let people know which shoot 'em up or romantic comedy they could go see at the theater each weekend. But now, technology has advanced to the point where the average person has three, four or even five screens in their lives, with the primary one small enough to fit in their pocket.
  • How An Uptight Gen Xer Learned To Chillax By Sharing Like A Millennial
    A coupla months ago, my nearly 100-year-old house flooded, thanks to rusted and rotted radiator pipework in an ancient heating system that decided it can't even anymore. My family and I had just returned from spring break vacation to discover that it was raining from virtually every ceiling inside of our house, something I'm told is atypical for most single-family homes. As a result, 80% of our humble suburban Colonial was gutted, from attic to basement, and my partner, our two kids, our two dogs, and I had to move out while our house was in shambles.
  • Does Your Brand Need To Learn How To Share?
    In terms of critical daily needs, social sharing may not rank as high on a millennials' list as, say, eating or breathing, but it comes pretty close. From the moment millennials wake up, they are checking out and checking on the various dramas unfolding in their multi-platform social spheres. And when something strikes a chord - whether it's their own content-worthy experience or someone else's - it gets shared.
  • Three Stats To Know About Teens Today
    When studying young consumers, we look at more than just Millennials overall. In order to understand the generation, we focus in on males, females, college students, parents, and more to understand the way that their behavior and preferences might vary. So of course our monthly surveys of young consumers include stats on teens as well-and we can tell you that there are definitely ways that they differ from their older peers. They have different taste in music. They text more. And that's just the beginning. Here are three stats to know about teens today:
  • Millennial Women And Video: What They Watch
    Video has exploded in popularity over the last couple of years and is now going head to head with TV. According to the IAB, 25% of all Americans watch digital video. This year's NewFronts, in recognition of the importance of video for consumers and brands, covered the explosive growth of the industry with over 30 presentations.
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