• How An Uptight Gen Xer Learned To Chillax By Sharing Like A Millennial
    A coupla months ago, my nearly 100-year-old house flooded, thanks to rusted and rotted radiator pipework in an ancient heating system that decided it can't even anymore. My family and I had just returned from spring break vacation to discover that it was raining from virtually every ceiling inside of our house, something I'm told is atypical for most single-family homes. As a result, 80% of our humble suburban Colonial was gutted, from attic to basement, and my partner, our two kids, our two dogs, and I had to move out while our house was in shambles.
  • Does Your Brand Need To Learn How To Share?
    In terms of critical daily needs, social sharing may not rank as high on a millennials' list as, say, eating or breathing, but it comes pretty close. From the moment millennials wake up, they are checking out and checking on the various dramas unfolding in their multi-platform social spheres. And when something strikes a chord - whether it's their own content-worthy experience or someone else's - it gets shared.
  • Three Stats To Know About Teens Today
    When studying young consumers, we look at more than just Millennials overall. In order to understand the generation, we focus in on males, females, college students, parents, and more to understand the way that their behavior and preferences might vary. So of course our monthly surveys of young consumers include stats on teens as well-and we can tell you that there are definitely ways that they differ from their older peers. They have different taste in music. They text more. And that's just the beginning. Here are three stats to know about teens today:
  • Millennial Women And Video: What They Watch
    Video has exploded in popularity over the last couple of years and is now going head to head with TV. According to the IAB, 25% of all Americans watch digital video. This year's NewFronts, in recognition of the importance of video for consumers and brands, covered the explosive growth of the industry with over 30 presentations.
  • Startups: Made For And By Millennials
    It's expected that 2015 will be the year Millennials outgrow Baby Boomers in numbers. According to the U.S Census Bureau, an estimated 75.3 million Millennials, compared to 74.9 million Boomers, will soon become the largest generation in the country.
  • Millennials Don't Care About Grandpa's TV
    For many Boomers and, I suppose, some Gen Xers, it was a Very Important Week in Television. The May 17 series finale of "Mad Men" and David Letterman's final bow on "The Late Show" on May 20 marked #TheEndofanEra. I know this because Very Influential Media peeps that I follow on Twitter told me so.
  • Connecting With Emoji On Instagram
    If characters are currency and pictures are worth a thousand words, what's the value of an emoji?
  • Five Things You Don't Know About Millennials And Teens
    Every month, we survey 1,000 13 - 32 year olds to learn about young consumers' attitudes and behaviors, and we're using recent data to highlight five things that you probably don't know about Millennials and teens, from their mobile behavior to their spending habits. Not everything you've read about them is true...
  • Attention, Millennial Marketers: Be Interesting.
    In experiential marketing there is one buzzword dominating creative briefs and client requests: It's Millennials. Marketers, go get 'em.
  • Wave Goodbye To Traditional Radio Spots And Say Hello To Custom Content
    We've all been there. You're riding along in the car jamming to one of the overly played songs (that happens to be a guilty pleasure of yours) only to be slapped in the face with a dreaded series of commercials to follow. You may listen to the first one with fingers crossed in hopes that it was just a "one and done" scenario and that the music will be back up and running following the 30-second spot, but no. It continues on.
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