Since the baby boom generation debuted following the return of tens of thousands of Americans from military service in World War II, each succeeding generation has eventually been tagged with its own catchy nickname: Gen X was the group that followed the boomers, with its members now ranging from their mid-30s to early 50s. The newest demographic group is Gen Z, whose members are college age-from 18 to 21.

Since time immemorial, the olds have had an annoying habit of co-opting words and phrases created and used by the young'uns, then adding those once-secret words and phrases into their daily lexicons, lotsa times in advertising. Whether it was triggered by a Paleolithic "cool mom" copycatting her sullen teenaged daughter's cave drawings or grandparents posting their own selfies and #TBT pics on the Book of Faces, the thrill and utility of having a language of one's own is greatly diminished for young people, it seems, as soon as older generations (or marketers) get their hands on it.

Every year, "Oxford Dictionary" chooses a word or expression to reflect the mood and general interests of society. In 2015, a pictogram was chosen for the first time, the "face with tears of joy" emoji.

As 2017 brings a new calendar year and a whole host of resolutions for many, the industry is looking for predictions and trends to sink its teeth into. With many different formats, what should we expect from content consumption in 2017?

Smart brands and marketers understand that the digital experiences they create for Mobile Prodigies can't be confined to reactive tactics and promotional offers. As a multi-generational demographic - Millennials and Gen Z consumers, aged 14 - 29 - Mobile Prodigies are ready for nothing less than anticipatory inspiration.

The comedian Louis CK used to tell the story of an airplane passenger next to him, who was angry to find that the brand new high-speed internet on his plane wasn't working: "I mean, how quickly does the world owe him something that he knew existed only 10 seconds ago?"

We compare young males' and females' behavior in every survey we do, and while these generations might be known for their gender-blurring tendencies, there are, of course, major differences in their behavior beyond social media.

It's becoming a social norm to be more engaged with online communities than with people in the physical world. For many, it has become easier to forge social connections behind a keyboard than through face-to-face interactions. While this social shift began attracting negative attention, millennials were becoming a prominent part of the adult population and seemed to catch most of the blame, but as it turns out they are actually the ones pushing for digital togetherness.

We've all seen the staggering student loan debt statistics: It averages more than $20,000 and 69% of Millennials have student loan debt, according to the Federal Reserve of New York.