As 2010 comes to a close, I'm sure we'll all be inundated with predictions for 2011 and highlights of 2010. Marketing is no different. And when it comes to marketing to Millennials, there are definitely winners and losers. So what are the key tools for marketing to Millennials in 2011? I've compiled a list of my top 10.
Twenty ten was an eye-opening year for all of us in the marketing world. As social media rose, we gained knowledge and understanding of the space -- and learned how to work both within it and outside of it. But of all that stood out, perhaps what was most meaningful was the naming of Mark Zuckerberg as the Person of the Year and renewed understanding that "like" on Facebook now holds more weight than any click-through.
Looking around the web, there is no doubt that companies have, in fact, gotten on the proverbial social media bus. Look around. Everywhere we turn there are buttons to Fan, Tweet, Like, Share, Follow, Connect and Subscribe. But this is missing the point because marketers aren't telling anyone why the heck they should do so.
After reviewing a robust yet discount-driven Back to School shopping season, we took the temperature of the holiday shopping season in the week following Black Friday / Cyber Monday, investigating the holiday expectations of teens and collegians.
It seems that the old adage, "if you build it, they will come," could finally be true. Consumers and Millennials, in particular, seem ready for a good mobile web experience ... but the emphasis is on "good."