There's a new social media kid on the block - and she's already the most popular kid in school. What's her name? Let's just say she's gotten a lot of Pinterest lately.

Just this week, we announced the winner of our third annual youth marketing case study competition, the GennY Award, which went to Kellogg for its "Eat. Share. Prosper." campaign targeting college students with a one-to-one social giving initiative. Finalists included Wattpad and Sony Music Canada for the "What Makes You Beautiful" transmedia fan fiction campaign introducing One Direction to North American audiences; Alloy Media + Marketing and Puma for the "My Day My Life" video campaign focused on women's soccer; Barnes & Noble College Marketing and Norton Symantec for its multifaceted "Allow/Deny" campaign; and Campus Solutions and Summer's Eve for …

We've known that kids like their parents and have a close relationship with them. In fact, their parents are friends, even confidants. We've known they are smart and brought test and achievement scores up. We've known school is cool and being a "good" kid is even cooler. We've known they have "dates" to play with their friends and they get a trophy just for being on the soccer team. We've known they are optimistic, confident and happy. We've known they weren't rebellious in the way their older siblings, Generation X, were. In short, we've known they are more "High School …