• January 4, 2012

Anheuser-Busch named Blaise D'Sylva to lead its U.S. media, sports and entertainment marketing division,

D’Sylva will be responsible for growing the St. Louis-based beer maker’s brands through media, sports and entertainment marketing properties at both the national and local levels. D'Sylva, who joins the company Jan. 16, will report to Paul Chibe, vice president of U.S. marketing.

D'Sylva brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands. He most recently was senior director, sales manager at ESPN, based in Chicago. There he was responsible for generating advertising sales revenue across multiple ESPN platforms, including television, digital, print and audio.

Before joining ESPN, D'Sylva served as director of media integration for Allstate Insurance Co. There he was responsible for the company's strategic media planning and buying across multiple media channels, geographies, targets and product lines.—Tanya Irwin