Around the Net
Gatorade, When Sports Equipment Isn't Enough
- The Big Lead, Wednesday, January 4, 2012 9:30 AM
Gatorade wants you to know that if you’re trying to win the NBA championship, World Cup, Olympic gold medal or a high school or college track meet, what you have on your body and feet will help, but it’s what’s inside that will set you apart from the competition. This is not a “No guts, no glory” thing, but rather Gatorade’s new mantra, “Win From Within,” with which it is ushering in the new year.
