Around the Net
BPA Clarifies Rules For Reporting Mags' Digital Audience
- Folio, Wednesday, January 11, 2012 4:56 PM
BPA Worldwide has changed some rules and added others to aid in the increasingly difficult job of accurately measuring a magazine's digital audience. For one, downloaded magazine apps can now be reported each month.
And "in response to feedback from members, the BPA board has also changed the current format for reporting readers in the 'print,' 'digital' and 'both' categories," writes Ioanna Opidee. For more specifics, check out her post.
