Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content

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Audience measurement for digital out-of-home is arguably advancing faster than for any other medium, thanks to technologies that allow DOOH displays to recognize key demographic characteristics and track the degree of engagement among viewers.

This week Provision Interactive Technologies announced that it is integrating Intel’s AIM Suite for audience measurement into its 3D holographic kiosk displays. The Provision 3D kiosk consists of a 3D holographic display at the top of the device, paired with a 2D interactive screen below that provides consumers access to information, promotions, rewards, coupons and product samples. Intel’s AIM Suite technology allows Provision to anonymously gather data about viewers including key demographic characteristics and the amount of time a person spends looking at the 3D holographic display.

Jose Avalos, worldwide director of retail for Intel Corporation’s Intelligent Systems Group, explained: “The ability to offer anonymous audience measurement in retail and digital signage applications enables retailers and advertisers to deliver targeted content for shoppers and track return on investment with greater accuracy.”   

Provision also revealed that is has partnered with Premier Retail Networks to provide advertising sales, creative strategy, programming and custom content for the kiosks, which are set to begin rolling out in big retail venues nationwide. PRN operates digital out-of-home displays in big box retailers throughout the U.S. including thousands of venues owned by Wal-Mart, Albertsons, Costco, Meijer, Pathmark, Sam’s Club, ShopRite, and Target.

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2 comments on "Provision Taps Intel For Audience Measurement, PRN For Ad Sales, Content".

1. Clare-Marie Harris panno from Posterscope USA
   

   commented on: January 14, 2012 at 1:28 p.m.
   This is really interesting -- what data about the viewers, what "key demographic characteristics" will Provision anonymously gather about viewers looking at the 3D holographic display?
2. Erik Sass from mediapostpublications
   

   commented on: January 17, 2012 at 4:21 p.m.
   Well, if is like some of the other audience measurement techniques rolled out by DOOH advertisers over the last couple years, it could include determing their gender, age, and race in order to serve more targeted advertising.

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