BMW Spotlights 'M' This Year

This year BMW will roll out a letter, not a number. The automaker's M vehicles have always been a performance sub-brand comprising juiced up versions of 3-Series and up.  This year the automaker is putting a bigger focus on performance class with BMW M Performance Automobiles, an organization (and vehicles) to be unveiled at the International Geneva Motor Show 2012 this spring, per the automaker.

“We are targeting our efforts at customers looking for more emotionality and more performance, but who don’t want to forgo the everyday usability of their cars,” said Dr Friedrich Nitschke, President of BMW M GmbH, in a statement. 

He said the product line comprises “A range including a wide variety of model series, as well as both petrol and diesel-engined variants”. 

Last year the automaker launched the BMW 1 Series M Coupe, and a new BMW M5.