Liquor-Laced Ice Cream Makes Soft Launch
We’ve all heard of cocktails that taste like dessert. Personally, I’m a big fan of the Crème Brulée martini. But alcohol-infused ice cream? That’s news to me. Last month, bars and liquor stores in Arizona served as the locations for a soft launch of SnöBar, a series of alcohol-laden ice pops and ice cream.
SnöBar is the brainchild of entrepreneur Eddie Masjedi, who came up with the idea after mixing alcohol and ice cream together at home.
Realizing he might be on to something, Masjedi then partnered with mixologists, chefs and food scientists to perfect the product.
SnöBars officially launched Dec. 6 in Arizona, with a national rollout slated for later this year.
Supporting the launch is a series of billboards throughout Arizona and a sixty-second video running on the brand’s YouTube page.
The video, created in-house by SnöBar chief marketing officer Billy Pollina, features a shirtless man, wielding a sledgehammer and breaking a traditional cocktail glass. I wonder if the video drew inspiration from this little ditty of yesteryear?
The product sold out in its first week of launch. I’m not surprised. The combination of a cool dessert and adult beverage seems like a highbrow version of a JELL-O shot -- but more expensive; a serving costs roughly the same price as a cocktail or top-shelf alcohol.
Flavors include Cosmopolitan and Margarita ice pops and Pink Squirrel, Grasshopper, Brandy Alexander, and Brandy Alexander chocolate chip ice creams. The company is currently testing additional flavors, with a whopping 50 additional ones currently in development.
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