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Volkswagen Touts R With IPad App

Volkswagen is launching an iPad app called “Golf R Drivers Forever” touting the automaker's most powerful out-of-the-box car it makes. The app's launch is timed with the arrival this month of the sixth-generation Golf R factory-revved performance car. 

The Herndon, VA-based VW of America says the app (free at iTunes App Store), aimed at enthusiasts, serves up an interactive narrative on the nameplate's evolution starting from the Rabbit in the 1970's. It also ties into the Golf R virtual community, and has video of engineers of Volkswagen R GmbH, delving into what makes an R an R. 

The company says the app has videos, photos, interviews and Golf footage; a mini-documentary about the world of Volkswagen including footage of the Autostadt, created by AWOL Films; an interview with designer Chip Foose discussing the VW brand and the Golf; testimonials and enthusiast stories; an interactive timeline; and a Golf R brochure with tech specs, photo gallery and 360° view of the car.

Tags: automotive
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