Bauer Publishing is increasing the rate base by 100,000 for its weekly entertainment title
In Touch Weekly. With the April 14 issue,
In Touch Weekly’s rate base will rise to 350,000 from
250,000. The title, which launched last October, is targeted to women in their twenties and thirties. Despite its rate base increase,
In Touch lags behind segment leaders
People, with a
rate base of 3.35 million, and
US Weekly, with 1.05 million.
