News Brief

Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior

Experian Simmons Wednesday unveiled what it described as a "cross-platform media planning service" that includes what it claims is the "industry's first digital media panel that links metered online and mobile activities to thousands of consumer brand preferences, attitudes, lifestyles and behaviors."

Consumers responding to the Simmons National Consumer Study and National Hispanic Consumer Study will be invited to join a new panel, dubbed the Simmons Connect panel, that will continuously measure and report their online and mobile activities via "state-of-the-art" electronic meters installed on their home computers, smartphones and digital tablets.

"This anonymized transactional data will be combined with more than 60,000 consumer elements collected from panelists through their NCS and NHCS surveys, including their use of traditional media, brand preferences, shopping habits, attitudes, opinions and more," Simmons stated.

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