Mobile Ad Net Greystripe Expands Offices, Team
Mobile ad network Greystripe Wednesday announced an expansion effort that includes the opening of four new sales offices in Atlanta, Seattle, Minneapolis and Phoenix.
Acquired last April by ValueClick, for $70 million the firm has brought on nine executives from various companies, including AOL, Millennial Media and Specific Media, in connection with the new sales offices. The new hires are
· Brian Pearlman, senior account executive, from Millennial Media
· Ryan Bleich, senior account executive, from AOL
· Chris Backschies, regional sales manager, from WeatherBug
· Terah Bocchi, senior account executive, from Belo Phoenix
· Jeff Margolis, senior account executive, from Adfusion
· Bill Kramer, regional sales manager, from quadrantONE
· Josh Parker, account executive, from Specific Media
· Matt Sexton, regional sales manager, from RadiumOne
· Ken Yonan, regional sales manager, from Specific Media
Greystripe says it has doubled the size of its sales, engineering and operations staff since May, while expanding its presence in Europe through a series of partnerships. Its ad platform serves billions of rich media impressions to more than 40 million mobile users across 3,500 applications and mobile sites.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Mobile Ad Net Greystripe Expands Offices, Team"
Leave a Comment