USA Today has launched its own app for Facebook’s Timeline that will deliver stories and information to people based on their interests and friends’ recommendations. Sponsoring the “USA Today + Me” app is Chrysler.
The app’s "My News Feed" option uses a person's social connections and their Likes on Facebook to surface relevant news and help them find new stories of interest. Facebook comments will also be synced across the news on USA Today + Me and USAToday.com enabling greater dialog around stories.
Facebook on Wednesday released more than 60 new apps built on its Open Graph platform spanning areas including travel, cooking, fitness and fashion. Through their branded offerings, companies hope to generate a steady stream of updates in Facebook users’ Timelines’ about actions tied to their apps.