Net-Connected TV Fuels 3DTV Popularity
Lackluster 3DTV sales may be
getting an unexpected lift.
That's thanks to expected growth of Internet-connected TV shipments, according to U.K.-based Futuresource
Consulting. The company forecasts such TVs will comprise 80% of all worldwide TV shipments in three years. Right now, connected TVs shipments are at
27% of all TVs shipped globally.
When it comes to 3DTVs, shipments of 16 million units are estimated for 2011, growing to represent 50%
of the market in 2015. But there might be an asterisk here.
Futuresource says: "One of the key reasons behind the growth of 3DTVs is
that consumers are purchasing the 3D function by default when looking to upgrade to higher-end models." The firm notes the public is "unaware of the
in-built 3D capability at the time of purchase."
Right now, Net-connected TVs have the biggest share of the market in Japan, where they
represent 59% of all TV shipments last year. Looking at other big markets -- USA and China -- both are getting 29% share of Internet-connected
television sets. Europe receives a 24% share.
Even more technology could be coming for TV viewers.
Some TV critics say OLED
technology provides even better quality TV than current HDTV sets. At present, that technology is mostly available in smartphones and is gradually
moving to traditional TV sets -- but the price tag is much higher than HDTVs.
Recent MediaDailyNews Articles
-
Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data May 24, 8:16 a.m.
Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says ... -
Local Cable Grows Political Ad Dollars May 23, 5:35 p.m.
It may come as no surprise that spot TV is still the media-buying tool of choice ... -
McClatchy Newspapers Plan Paywalls May 23, 4:52 p.m.
McClatchy Co., one of the nation’s largest newspaper publishers, is planning to introduce online paywalls at ... -
Paywalls Proliferate, Most DIgital Pros Won't Pay For Them May 23, 4:04 p.m.
While the figures may not be indicative of broader consumer behaviors, over half of digital media ... -
Initiative Splits Innovations, Digital Units, Rosner To Run Innovations May 23, 3:50 p.m.
Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and ... -
Elite, Clear Channel Strike New OOH Deals May 23, 2:25 p.m.
Elite Media in Las Vegas and Clear Channel Airports in Philadelphia signed new deals for out-of-home ... -
Networks Want 3D Costs Shared May 23, 1:16 p.m.
The top Fox Sports executive said Wednesday that 3D sportscasts still have runway ahead, but networks ... -
Rentrak, MasterCard Partner For Media-Buying May 23, 12:13 p.m.
Combining key purchase data and TV viewing information, Rentrak has made a deal with MasterCard, hoping ... -
WPP's Request To Dismiss SOX Suit Denied May 22, 6:17 p.m.
A New York District Court judge has denied a request by WPP and its operating units ... -
Tribune May Sell Print, Broadcast Properties May 22, 6:11 p.m.
A broad corporate reorganization may be setting the stage for a sale of some media properties ...
1 comment on "Net-Connected TV Fuels 3DTV Popularity".
Leave a Comment
You must be a member to comment. Become a Member