Meredith Brings 'Family Fun' Into Fold
Meredith Corp. has completed its acquisition of FamilyFun from Disney Publishing Worldwide. The deal covers the magazine as well as related assets, including special interest publications, the Toy Hopper and other digital magazine applications.
Disney Interactive’s Moms and Family online portfolio will retain all existing FamilyFun content for digital use. Terms of the deal were not disclosed; however, Meredith said it will not have a substantial material impact, suggesting that the price was relatively modest.
The March 2012 issue of FamilyFun will be the first published by Meredith Corp. With a rate base of 2.1 million and an audience of 6 million, Family Fun targets mothers of children ages 3-12 with ideas and suggestions for cooking, crafts, celebrations and travel.
Meredith National Media Group President Tom Harty stated: “This acquisition significantly enhances our leadership and reach among women in both the parenthood and food spaces.”
Previously, Disney Publishing Worldwide President Russell Hampton stated that the company will focus on “our core children’s magazine and book businesses, our rapidly growing digital initiatives, and our Disney English-language learning program.”
This is the second big magazine acquisition by Meredith Corp. in recent months. In October of last year, the company acquired cooking mag Every Day With Rachael Ray and its related digital properties from their previous owner, the Reader’s Digest Association. That acquisition was part of a larger expansion of food-related content offerings, including the launch of Recipe.com; acquisition of the EatingWell Media Group; introduction of six new Special Interest Media food titles; and expansion of Meredith’s food content to tablet platforms.