Around the Net
Kodak Was Once Huge In Sports
- Democrat And Chronicle.com, Monday, January 23, 2012 10:31 AM
Kodak's swan song in sports was an obscure $1 million award to the player who posted the lowest score on 24 holes on 24 different courses on a golf tour. But Kodak was once a giant in sports marketing as well as film. Jim Albright worked for Kodak from 1970 through 1993, spending many of those years on a sports marketing staff that had "around 15" full-time employees. At the link, a retrospective of Kodak's huge history in sports marketing (including losing the LA Olympics to Fuji in 1984.) At one point, when there were nine top-tier Olympic sponsors, three were based in Rochester, NY: Kodak, Xerox and Bausch + Lomb.
