Detroit Auto Show A Big Hit
The Detroit News, Tuesday, January 24, 2012 9:40 AM
More than 770,900 people attended the North American International Auto Show in Detroit this month, showing that interest is still strong. "A lot of people counted Detroit down and out, but it has been a major year for the auto industry and our show," said Bill Perkins, owner of several local car dealerships and chairman of the 2012 show.
The nine-day public portion of the show closed Sunday with the highest total attendance figure since 2005. The record of more than 800,000 was set in 2003, said Perkins. Turnout in 2012 was well above recent years and exceeded expectations of about 725,000.
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