Shopkick, the startup behind the mobile shopping app of the same name, highlighted some holiday and 2011 user data today. The company said the 3 million active shopkick users have viewed more than 1 billion in-app offers since the service was launched last August.
The shopkick app (when open) is activated when a user enters a participating store, awarding them “kicks,” or rewards points that can be redeemed for in-store gift cards and other goods. In December alone, partner stores such as American Eagle Outfitters, Best Buy, and Target had 5 million walk-ins from shopkick customers.
Other key data points:
-During the 2011 holiday shopping season, shopkick users interacted with stores through the app more than 3.1 million times per day on average, up from just over 1 million in August 2011
-About 150 million interactions with retailers through shopkick from the launch of Old Navy on November 10, 2011 through the end of the year
-64% of all shopkick users are now women. More than half of female users have kids
-The average shopkick user is 30 years old. Less than 8% of all users are younger than 18