Around the Net
Time Warner Opens Media Lab
- The New York Times, Wednesday, January 25, 2012 4:30 PM
Time Warner launched a media research lab at its New York headquarters. Complete with "a faux living room [and] a 47-seat 3-D movie theater," it's "meant to serve as a central hub not just for testing its own shows, but also for marketers who want to learn how viewers watch television and use the Web," writes Amy Chozick.
"The company hopes the Manhattan location will appeal to nearby Madison Avenue."
