Why Bother Analyzing Mobile Social? (Here's 44 Reasons Why)
With “hundreds” of sources for mobile and social data out there, “why do we even bother to publish,” PQ Media Founder and Chief Patrick Quinn humbly said this morning, while setting up his presentation on his company’s new “Mobile & Social” media marketplace analysis.
The reason, he told attendees at MediaPost’s Mobile Summit in Key Largo, is that PQ’s global leader panel and its paying customers both said there is no definitive source that defines the “size and structure to analyze this whole mobile social ecosystem.
Indeed, the report, which took more than a year to produce, lists “44 revenue streams,” according to Quinn.