NASCAR and Turner Sports announced a deal Monday to restructure and extend their digital partnership though 2016. Under the new agreement, NASCAR will take over editorial and business operation for its digital platforms starting in 2013 while Turner will continue to oversee ad sales and sponsorships.
“The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.com remains a core asset of Turner's leading digital ad sales portfolio,” said David Levy, president of sales, distribution and sports for Turner Broadcasting Systems, in a statement. He added the arrangement allows Turner to "offer advertisers the means to deliver the most targeted and relevant marketing messages across multiple digital and mobile platforms and properties.”
Turner had operated NASCAR.com since 2001.
In a keynote address at the Mobile Insider Summit last week, Marc Jenkins, VP digital media at NASCAR, highlighted some of the sport’s mobile and online initiatives including the NASCAR Sprint Mobile Cup app and its RaceBuddy digital tool. Turner and NASCAR have partnered for 28 years. Terms of their latest agreement were not disclosed.