Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generated content into their social media brand pages and campaigns. Through the partnership, Bazaarvoice will feed its online consumer ratings, reviews and comments into brand pages and social media marketing initiatives powered by Buddy Media.
To begin, the companies have launched an application called “What’s Popular Right Now,” which determines the most popular products and services based on ratings, reviews, comments and shares, then promotes them within the app.
Users can click on specific content in the app to get to individual product pages, driving traffic to a brand’s sites. People can also share material from the app with friends via online networks.
Westin Hotels & Resorts is the first brand to use the joint offering.
“Building on Starwood’s successful launch of ratings and reviews, we’re expanding the program to our social channels like facebook/westin,” stated Clay Cowan, VP, digital, Starwood Hotels & Resorts.
Buddy Media and Bazaarvoice plan to roll out the service more broadly in June, but it will only be available to mutual customers of the two companies.