HP Personal Systems Reviews Account
Hewlett-Packard’s Personal Systems Group, which covers business and consumer PCs, mobile computing devices and workstations, has put creative duties on its advertising account into review.
“We’re looking for a new agency because PSG’s future is bright, and we want to new creative agency to help us tell the world,” wrote Marlene Somsak, vice president of worldwide influencer relations, in an email.
Boston-based consultant Pile & Co. will manage the review. The company’s current agencies, 215/McCann and BBDO, are expected to participate, according to Somsak.
According to Adweek Magazine, Goodby Silverstein & Partners, the agency most closely associated with the Personal Systems Group (having created campaigns such as “The computer is personal again” and “Everything is possible), resigned the business late last year, ending a 16-year relationship.
Recent Marketing Daily Articles
-
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ...
Be the first to comment on "HP Personal Systems Reviews Account"
Leave a Comment