Out to Launch -- Super Bowl Ads; Day 4

KIAKia launched a 90-second extended version of “A Dream Car. For Real Life,” its fourth quarter Super Bowl ad, directed by Noam Murro. Promoting the 2012 Optima Limited, the spot opens on Mr. Sandman and his bag of sweet dreams. He sprinkles magic sand on a woman’s face, and she’s riding off into the sunset, on a white horse, with her Prince Charming. As Mr. Sandman makes it to the husband’s side of the bed, he trips on the man’s slippers and dumps the entire bag of magic sand on the husband. A testosterone-filled extreme dream then begins, with Adriana Lima waving a checkered flag on a racetrack, prompting the husband to take off down the track. He passes Motley Crue, performing “Kickstart My Heart,” a crowd of bikini-wearing women, bullrider Judd Leffew riding a rhino, two lumberjacks sawing through a monster sandwich, and MMA fighter Chuck Lidell smoking his opponent. As everyone cheers on the husband, he takes a turn off-track, busting through into his wife’s sweet dream. She swoops into his arms and the pair drives off into the sunset. The ad was better than I expected. See it here, created by David&Goliath.

ToyotaToyota launched an extended 60-second version of “Reinvented,” a 30-second spot running in the third quarter, promoting the 2012 Toyota Camry. Once the automaker remade the Camry, it started to reinvent things to simplify life while adding some happiness to the mix. For starters, there’s the couch made of bikini-clad women; fear not, it comes in a male version, too. Next comes the policeman who doubles as a masseur, a baby that both time-travels and doesn’t poop, plants that fight crime, and rain that aids in weight loss. My favorite inventions are the curtains made of pepperoni pizza, the blender that plays Lionel Richie songs, and the DMV that serves ice cream and offers mini golf while you wait. See it here, created by Saatchi & Saatchi LA

FirstBankColorado residents, the end of the third quarter will be an optimal time for a bathroom break, thanks to FirstBank. Simple can be effective and simply put, FirstBank is giving the gift of a pee break. Most people use the bathroom during commercials, but when it comes to Super Bowl Sunday, you don’t want to miss the ads or the game, so what do you do? The company’s first-ever Super Bowl ad starts with a man reclining in a chair with chips and dip close by. He says: “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom. Seriously. Watch it here, created by TDA_Boulder.

AudiAudi’s first quarter Super Bowl ad answers the question: why Edward Cullen drives a Volvo. “Vampire Party” is a 60-second spot promoting the 2013 Audi S7, specifically its LED headlight technology. It’s a full moon and the vampires are gathered around the fire, playing guitar and sipping on packets of blood. One vampire is happily en route to the soiree, with a cooler of O+ blood on the passenger’s side. “The party’s arrived,” says the Audi-driving vampire as he reaches his final destination. He bends down to retrieve the blood and doesn’t see that his headlights are killing his friends, one by one. He steps out of his car and everyone’s gone. “Daylight, now in a headlight,” flashes copy. The spot ends when the driver walks in front of his car and goes up in smoke. I can’t help but laugh every time I watch this. The ad also uses a great song: “The Killing Moon” by Echo & The Bunnymen. See it here, created by Venables Bell & Partners.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Cox Business WiFi Forces Doctor To Wait For Patient

    Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her doctor's free WiFi and works while she waits. When the doctor is ready to see her, she tells the receptionist she'll be in shortly because she's ...
  • NEW! Air Wick's Scent Decorator Lets Users Match Mood With Scent

    Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents ...
  • NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability

    A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were ...
  • NEW! Miller Lite Anthem Wants You To Be You

    Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to ...
  • Expedia Urges Travelers To Visit New Places... Alone

    Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. Scrap the excuses of not having enough money or not wanting to travel alone, and Expedia will save you 20% off a trip if you book ...
  • NEW! Canadian Film Fest Campaign Pays Tribute To Overused Movie Cliches

    My favorite action movie cliche is definitely the group fight scene when the villains fight the hero one at a time rather than all at once. Additional cliches are highlighted in a two-minute cinema ad for the 2015 Canadian Film Fest. The video takes place inside the fictitious "Academy of ...
  • NEW! How Far Would You Go To Show A Client Some Love?

    You have to love this Happy 2015 video for Geometry Global Paris. The big bosses interview agency employees about their relationship with clients and the fact that France is renowned for the French kiss. Upper management combines the two, asking employees how they would feel about French-kissing a client. The ...
  • NEW! Peak Performance Opens Digital Pop-Up Shops In Remote Locations During The Magic Hour

    This campaign gives me more motivation to wake up early and go for a run. Too bad my local beach won't be one of the remote locations with a digital pop-up store. Peak Performance launched a creative campaign revolving around the Magic Hour -- just before sunrise and again before ...
  • NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series

    Samuel de Champlain was an important figure in Canadian history. He is considered the first modern cartographer of Canada and an expert mariner who crossed the Atlantic 27 times. Interestingly enough, no one knows what he looked like. A pointy-moustachioed portrait of Champlain is merely an artist's rendering. To promote ...
  • NEW! A Gun Store With History Opens In New York City

    States United to Prevent Gun Violence launched a 3:30 video that shows what happens when a gun store opens in the middle of New York City. Not your typical place to find a gun store -- and hidden cameras captured reactions of first-time gun buyers looking to purchase weapons for ...
>> Out to Launch Archives