Out to Launch -- Super Bowl Ads; Day 4

KIAKia launched a 90-second extended version of “A Dream Car. For Real Life,” its fourth quarter Super Bowl ad, directed by Noam Murro. Promoting the 2012 Optima Limited, the spot opens on Mr. Sandman and his bag of sweet dreams. He sprinkles magic sand on a woman’s face, and she’s riding off into the sunset, on a white horse, with her Prince Charming. As Mr. Sandman makes it to the husband’s side of the bed, he trips on the man’s slippers and dumps the entire bag of magic sand on the husband. A testosterone-filled extreme dream then begins, with Adriana Lima waving a checkered flag on a racetrack, prompting the husband to take off down the track. He passes Motley Crue, performing “Kickstart My Heart,” a crowd of bikini-wearing women, bullrider Judd Leffew riding a rhino, two lumberjacks sawing through a monster sandwich, and MMA fighter Chuck Lidell smoking his opponent. As everyone cheers on the husband, he takes a turn off-track, busting through into his wife’s sweet dream. She swoops into his arms and the pair drives off into the sunset. The ad was better than I expected. See it here, created by David&Goliath.

ToyotaToyota launched an extended 60-second version of “Reinvented,” a 30-second spot running in the third quarter, promoting the 2012 Toyota Camry. Once the automaker remade the Camry, it started to reinvent things to simplify life while adding some happiness to the mix. For starters, there’s the couch made of bikini-clad women; fear not, it comes in a male version, too. Next comes the policeman who doubles as a masseur, a baby that both time-travels and doesn’t poop, plants that fight crime, and rain that aids in weight loss. My favorite inventions are the curtains made of pepperoni pizza, the blender that plays Lionel Richie songs, and the DMV that serves ice cream and offers mini golf while you wait. See it here, created by Saatchi & Saatchi LA

FirstBankColorado residents, the end of the third quarter will be an optimal time for a bathroom break, thanks to FirstBank. Simple can be effective and simply put, FirstBank is giving the gift of a pee break. Most people use the bathroom during commercials, but when it comes to Super Bowl Sunday, you don’t want to miss the ads or the game, so what do you do? The company’s first-ever Super Bowl ad starts with a man reclining in a chair with chips and dip close by. He says: “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom. Seriously. Watch it here, created by TDA_Boulder.

AudiAudi’s first quarter Super Bowl ad answers the question: why Edward Cullen drives a Volvo. “Vampire Party” is a 60-second spot promoting the 2013 Audi S7, specifically its LED headlight technology. It’s a full moon and the vampires are gathered around the fire, playing guitar and sipping on packets of blood. One vampire is happily en route to the soiree, with a cooler of O+ blood on the passenger’s side. “The party’s arrived,” says the Audi-driving vampire as he reaches his final destination. He bends down to retrieve the blood and doesn’t see that his headlights are killing his friends, one by one. He steps out of his car and everyone’s gone. “Daylight, now in a headlight,” flashes copy. The spot ends when the driver walks in front of his car and goes up in smoke. I can’t help but laugh every time I watch this. The ad also uses a great song: “The Killing Moon” by Echo & The Bunnymen. See it here, created by Venables Bell & Partners.

Recommend (1) Print RSS
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
  • NEW! Doctors Without Borders Launches #ToughDecisions Campaign

    TBWA\Hunt\Lascaris in Johannesburg launched a serious campaign for Medecins Sans Frontieres/ Doctors Without Borders, called #ToughDecisions. The objective is to encourage more South Africans to be more aware of medical humanitarian work and how they can help save lives by supporting MSF with donations. The #ToughDecisions TV spot places viewers ...
  • Slim Jim Revamps Its Website

    I haven't had a Slim Jim in ages, but the name brings back fond childhood memories -- and the remembrance that the product makes a decent convenience-store impulse buy. The brand has redesigned its web site, SlimJim.com, with quick snippets of content, targeting 18-29-year-old men. Created by Trisect, the site ...
  • Kmart Promotes Pay-In-Store Offering With Homage To Popular '80s Video

    Do you remember the '80s music video for Bonnie Tyler's "Total Eclipse of the Heart?" It was "Eyes Wide Shut" before that movie even existed. Kmart is paying homage to that memorable video while promoting its Pay In Store program, through which consumers can reserve items online and then pay ...
  • Woman Wearing Bra Camera Tallies Number Of Times Her Breasts Are Checked Out -- For A Good Cause

    McCann Paris and Nestle Cereals brand, FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and ...
  • Wet N Wild Beauty Launches App That Lets Users Copy An Expensive Beauty Look On The Cheap

    Random App of the week: Those of us on a beauty budget are going to love "Steal This Look," an app from Wet n Wild Beauty. The free app allows users to steal an expensive look from a friend or beauty magazine by finding the less expensive equivalent color in ...
  • NEW! 'Friendly Competition' Awaits Two Gamers In Latest PlayStation Ad

    The latest ad from PlayStation's "Greatness Awaits" campaign turns opponents on a basketball court into friends in the gaming realm. "Friendly Competition" debuted during Sunday Night Football's San Francisco 49ers vs. Denver Broncos game and features two pals playing basketball. The real-life experience takes a gamer twist, with each competitor ...
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath has partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 ...
  • NEW! New York-New York Hotel & Casino, Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
>> Out to Launch Archives