• Drug Store News, Monday, February 6, 2012 10:16 AM

Here's a business symbiosis that could be modeled on the shark/pilot-fish relationship: Walmart has inked a deal with market research firm NPD in which the big box chain will feed NPD fresh point-of-sale market data, while NPD will be Walmart's main source of data for the general merchandise categories. Recently, NPD signed an agreement with Sam’s Club to receive point-of-sale information from Sam’s Club and SamsClub.com.

“This agreement is truly a game changer for NPD and for the industry,” NPD president and COO Karyn Schoenbart said. “With Walmart data, we will be able to provide our clients with world-class information and solidify our leadership position as the premier source of market insight in our industries.

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