Denver Zoo; Cactus
After a three-month review, Denver Zoo has selected Cactus, Denver, as its agency of record. All advertising had been handled in-house and on a project basis following the 2008 closure of the zoo’s previous AOR, McClain-Finlon. Other review finalists included Karsh & Hagan, Philosophy Communication, and Monigle Associates, all Denver. A budget of under $1 million will go to broadcast, print, digital, out-of-home advertising, and social media.