• February 9, 2012

Paul McCartney will appear in a new commercial for Harman International’s JBL brand of speakers scheduled to run during the Grammy awards this weekend.

The commercial, which will feature McCartney’s new single, “My Valentine,” will showcase McCartney as a lifelong JBL user, and that he prefers the speakers because they reproduce his music the way he intended it to be heard. JBL will also be a sponsor of McCartney’s upcoming tour.

 “The JBL ‘Hear the truth’ campaign is about acoustic quality and features artists who want their fans to listen to music as it was intended to be heard,” said Dinesh C. Paliwal, Chairman, President and CEO of Harman, in a statement. “Sir Paul McCartney is the ideal representation of why great music has lasting impact and the importance of high-quality sound reproduction.”