Universal Breaks With Tradition To Announce $40M VOD Revenue From 'Bridesmaids'

Universal Pictures just announced its movie "Bridesmaids" has tracked $40 million through cable and internet VOD platforms -- big numbers that also represent one of the first time a studio has released VOD figures to the press.

Daniel Frankel discusses the reasons for studios' lack of transparency -- including "the byzantine nature of the old-Hollywood accounting culture, its remnants still intact despite the corporate takeover of the studios by media corporations—the less the world knows about your revenue streams, the less you have to share them."

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