Universal Breaks With Tradition To Announce $40M VOD Revenue From 'Bridesmaids'

Paid Content, Friday, February 10, 2012 3:34 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

Tags

Universal Pictures just announced its movie "Bridesmaids" has tracked $40 million through cable and internet VOD platforms -- big numbers that also represent one of the first time a studio has released VOD figures to the press.

Daniel Frankel discusses the reasons for studios' lack of transparency -- including "the byzantine nature of the old-Hollywood accounting culture, its remnants still intact despite the corporate takeover of the studios by media corporations—the less the world knows about your revenue streams, the less you have to share them."

Read the whole story at Paid Content »

Be the first to comment on "Universal Breaks With Tradition To Announce $40M VOD Revenue From 'Bridesmaids'"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives