Continuing to staff up ahead of a likely IPO, AppNexus is expected to name Andrew Kraft as its new vice president of business development. Partially backed by Microsoft, AppNexus helps companies bid on advertising exchanges, as well as build their own.
In this newly created role, he will be responsible for fostering strategic partnerships "to grow our partners’ revenue,” Kraft said.
Kraft comes to AppNexus from Collective, where he served as senior vice president, AMP Publisher Solutions. At Collective, he led business development for the company’s audience management and monetization platform, working closely with both advertisers and publishers.
“AppNexus is transforming digital advertising by providing the technical infrastructure that empowers the ecosystem,” said Kraft.
Along with Google’s Admeld unit, Forrester recently ranked AppNexus as a “leader” in the so-called “supply-side platforms” segment of the online display advertising marketplace. Also in 2011, the company said the number of impressions served through its platform increased 859% year-over-year, citing proprietary research.
Combined with international expansion, AppNexus said it more than doubled its employee base in 2011.
Among its more prominent hires, the company named Bruce Cooperman as CFO late last month. Cooperman previously served as CFO of the International Securities Exchange.
AppNexus Chief Executive Officer Brian O’Kelley said last year that the company was eying an IPO in late 2012.
Prior to Collective, Kraft served as vice president, member services and revenue development for the Interactive Advertising Bureau.