NBC's 'Voice,' 'Smash' Beat CBS
Another key night of the NBC watch continues apace.
Putting a lot of marketing muscle around its Monday night, the second regular airing of NBC's "The Voice" -- a two-hour episode -- grabbed a still-powerful 5.9 rating/15 share among 18-49 viewers -- down 12% from a week ago, which had a 6.7 rating, on the Monday after the Super Bowl.
Perhaps a little more worrisome is "Smash," which dipped almost 30%. Still, it scored a 2.8/7, winning an increasingly difficult 10 p.m. time period against CBS' "Hawaii Five-0"(2.6/7) and ABC's "Castle" (2.0/5).
The news is good for NBC overall. It won another Monday night, topping perennial Monday night champ, CBS -- with a 4.9/12 average for the Peacock Network and a 3.3/8 for the Tiffany Network.
Perhaps the better news for NBC was that two hours of "The Voice" (and "Smash") put the kibosh on all CBS shows, which hit season lows: "How I Met Your Mother" (3.4/10); "2 Broke Girls" (3.7/10); "Two and a Half Men" (3.8/9); "Mike & Molly" (3.3/8); and "Hawaii Five-0" (2.6/7).
Other contenders for the night were ABC (2.3/6), Fox (2.1/5), Univision (1.4/4), and the CW (0.6/1).
Two hours' worth of ABC's "The Bachelor" dropped a bit from the week before, to a 2.5/5. Fox's "House" saw a season-low 2.4/6; and "Alcatraz" went south as well, to a 1.9/4.
The CW's "Gossip Girl" hit a series-low 0.5/1 among 18-49 viewers, with 1.2 million overall viewers. "Hart Of Dixie" landed with a 0.6/1 -- the same as a week ago, with 1.6 million viewers.
Recent MediaDailyNews Articles
-
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ...
Be the first to comment on "NBC's 'Voice,' 'Smash' Beat CBS"
Leave a Comment