Social Media, Tablets, and Live TV
Tablets help networks push viewers to watch TV live.
Speaking at the OMMA Tablet Revolution, Dennis Adamovich, senior vp of brand digital activation/GM Festivals, Turner Entertainment Networks, says for the late night show, "Conan", TBS has develop "sync" contents for the live airing of the "Conan" show. "It is such a social experience," says Adamovich.
Dominique Nguyen, director of Bravo Emerging Media for NBC Universal agrees that is the direction it wants to go for ira viewers. "We want them to be watching live; we want them to stay away from DVRs."