Drawing viewers away from live TV experiences via tablet experiences. Not a good idea.
Dominique Nguyen, director of Bravo Emerging Media for NBC Universal, in speaking at OMMA's Tablet Revolution, says when you ask viewers to watch a video while they are involved in another social media experience doesn't work.
"You don't want to create competing experiences," she says. "You want them to watch a video after a TV show has ended.
Wayne Friedman is West Coast Editor of MediaPost.