Where do tablets go wrong with TV?

by , Feb 23, 2012, 12:00 PM
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Drawing viewers away from live TV experiences via tablet experiences. Not a good idea.

Dominique Nguyen, director of Bravo Emerging Media for NBC Universal, in speaking at OMMA's Tablet Revolution, says when you ask viewers to watch a video while they are involved in another social media experience doesn't work.

"You don't want to create competing experiences," she says. "You want them to watch a video after a TV show has ended.

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