tablets vs. TV... or tablets + TV?

There's a fine balance when it comes to integrating the tablet and TV-watching experiences, according to the panel on "TV Squared: Programming the Second Screen" at OMMA's Tablet Revolution. Dominique Nguyen, Director, Bravo Emerging Media, NBC Universal, warns that anything involving video content on the tablet probably won't be compatible for viewers; of course the subtext here is that tablet content risks distracting viewers from TV advertising, which would be self-defeating for a broadcaster like NBC. By the same token, Scott Rosenberg, Co-Founder & CEO, Umami, notes that tablets can help offset the threat to TV advertising posed by time-shifting, as a potential platform for make-goods when viewers have time-shifted (and skipped ads in) TV programming.

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