Too much stuff in magazine apps?

by , Feb 23, 2012, 3:12 PM
  • Comment
  • Recommend
Subscribe to Show Daily

Tags

You don't want to overstuff your digital magazine apps.

Gael Towey, chief creative and editorial director, Martha Stewart Living Omnimedia, speaking at the OMMA Tablet Revolution, says the company's publications had included around 20 videos in each digital magazine. That was too much, she says. Now, her magazines only include around seven.

"We do more slides," says Towey. "We have right sized the content."

Be the first to comment on "Too much stuff in magazine apps?"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Show Daily Articles

» Show Daily Archives