Too much stuff in magazine apps?
You don't want to overstuff your digital magazine apps.
Gael Towey, chief creative and editorial director, Martha Stewart Living Omnimedia, speaking at the OMMA Tablet Revolution, says the company's publications had included around 20 videos in each digital magazine. That was too much, she says. Now, her magazines only include around seven.
"We do more slides," says Towey. "We have right sized the content."
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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